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This project marks the artist\u2019s official major-label debut<\/figcaption><\/figure>\n\n\n\n
While many of the most famed artists at record label TDE (such as Kendrick Lamar and SZA) have been relatively quiet for the past few years, up and coming signee REASON has been far from silent. After releasing several singles over the recent months, the artist has finally delivered his official debut album, New Beginnings<\/em>. <\/p>\n\n\n\n
The rapper is looking to set his priorities straight and clear his headspace with the project. In an Instagram post that was published alongside the album\u2019s release to celebrate, REASON stated \u201cI had to get rid of every fear, anxiety, doubt, and negative mindset to make this project.\u201d <\/p>\n\n\n\n
With the release of New Beginnings<\/em>, REASON delivered on his claims that he\u2019d set himself apart from the rest of the crowd trying to break into the mainstream scene alongside him. Clocking in at 14 tracks, it\u2019s clear that the rapper has spent more time and effort on this project than any other mixtape or single he\u2019s dropped in recent years. <\/p>\n\n\n\n
While many TDE fans were hoping for a guest verse from the artist\u2019s elusive labelmate Kendrick Lamar, it didn\u2019t quite become a reality aside from assisting with a handful of ad-libs on the lead single \u201cShow Stop\u201d. However, that\u2019s not to say that the album doesn\u2019t come without its fair share of heavy-hitting features, as he\u2019s joined by the likes of JID, ScHoolboy Q, Vince Staples, and Isaiah Rashad, among others. <\/p>\n\n\n\n
While he\u2019s often overlooked compared to his labelmates that are often considered some of the best in the rap music industry, the artist strives and manages to hold his ground and capture the attention of every listener. The artist is often known for rapping introspectively on topics ranging from issues in the music industry to the issues that he faced before he dove into music. <\/p>\n\n\n\n
Standout tracks from the album include pre-release singles such as \u201cFlick It Up\u201d and \u201cSAUCE\u201d, as well as deep cuts including \u201cI Can Make It\u201d and \u201cSlow Down\u201d. In terms of introspective, lyrically deep tracks, look no further than \u201cFall\u201d. On the track, REASON raps, \u201cI know my demons never change \/ I know my heart should stay the same \/ Said I would never sell my soul \/ But I can’t seem to find the way.\u201d <\/p>\n\n\n\n
While he\u2019s far from a force to be reckoned with on the project, a project with this level of lyrical depth and substance is nearly guaranteed to take more than one listen through to fully understand. The lack of a \u201clove at first listen\u201d that most chart-topping hits have may hold him back from breaking into the big scene off of this project alone, but there\u2019s still a great chance that he\u2019ll gain a decent amount of new, devoted fans from the project. <\/p>\n\n\n\n
While New Beginnings<\/em> may not have all the ingredients for success on the charts, it\u2019s an impressive debut album, to say the least. With well-known featured artists, solid production, and ambition to spare, it\u2019s safe to say that REASON has a respectable career ahead of him at TDE. <\/p>\n\n\n\n
Review: 4\/5<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"