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Super Bowl Ads Remain Key to Viewers

Super Bowl LI is one for the record books, with the first ever overtime game culminating with the first quarterback to win five Super Bowls walking away with a ring.

Aside from the other main event of the evening, being the halftime show, viewers are mainly greeted by a bombardment of new advertisements.

Companies that advertised during the big game this year range from Coca-Cola to Budweiser to several commercials from cellphone company T-Mobile. Companies ranged from Coca-Cola and Budweiser to T-Mobile and Verizon. Some companies even went the extra mile to have celebrity appearances such as Snoop Dog, Martha Stewart and Justin Bieber.

Dennis Kemmetmueller, a senior studying mechanical engineering, said previous Super Bowls have had good commercials, but this year “didn’t have that one commercial” worth remembering.

The New York Times reported the average cost of a 30-second advertisement during the Super Bowl is $5 million.

“The past five years have been alright at best, but there needs to be more originality,” Levi How, a junior studying pharmaceutical sciences, said.

Aaron Hardel, a freshman studying mechanical engineering, said last year’s commercials were better. “This year had more movie and television commercials than product ads.”

Both Hardel and Kemmetmueller said the Buick commercial featuring Cam Newton and Miranda Kerr was hilarious and quite comical.

Hardel said he broke down in laughter at “how Cam pushed little kids and how he threw the football knocking over the little child.” He said he saw the ad as being relatable to playing football as a young child.

Jake Cleys, a senior studying natural resource management, said the advertisement by Skittles was surprising as it “kept you guessing what would happen next only to have an ending you wouldn’t have expected.”

Online video sharing company YouTube is currently hosting YouTube AdBlitz, a collection of this years’ commercials where users can vote on their favorites.

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